Wednesday, August 25, 2010

Topic Five - Business Models

Describe the features of each of these business models, on your blog page, giving an example of each.
• Brokerage: Brokers links buyers with sellers, or vice versa. They can charge a flat rate, a percentage of each transaction, or a combination of both. E.g. EBay
• Advertising: Advertising on the web has become less invasive over the years. People can either ignore the advertisement or look further into it. Advertisements can include either banners on a web page or posted as a link on a search engine. E.g. Google. The advertising model works best when there is a large flow of traffic.
• Infomediary: Informediaries assist buyers and sellers in understanding the market. For example, companies may require users to register before gaining access to their web site. This means that businesses can capture contact information and other valuable data of their consumers.
• Merchant: Merchants are wholesalers and retailers of products and services. E.g. Amazon is an example of a merchant as it organises its value chain, warehousing and sells directly to consumers.
• Manufacturer (direct): A manufacturer compresses its distribution channel by selling directly to consumers. The manufacturer model can be based on efficiency, improved customer service, and a better understanding of customer preferences. E.g. Dell computers.
• Affiliate: The affiliate model provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. If an affiliate does not generate sales, it represents no cost to the merchant. E.g. Barnes & Noble.
• Community: The viability of the community model is based on user loyalty. Users have a high investment in both time and emotion. Revenue can be based on the sale of ancillary products and services or voluntary contributions; or revenue may be tied to contextual advertising and subscriptions for premium services. E.g. Wikipedia.
• Subscription: Users are charged a periodic fee to subscribe to a service. E.g. Netflix.
• Utility: The utility or "on-demand" model is based on metering usage, or a "pay as you go" approach. E.g. Slashdot.

1. What is the Mobile phone use /100 population? Compare Australia, USA, China and India.
• Australia:
104.96
• USA: 86.79
• China: 47.95
• India: 29.36

2. Internet use /100 population? Compare Australia, USA, China and India.
• Australia: 71.98
• USA: 74
• China: 22.28
• India: 4.38

3. Compare main strengths and weaknesses of Australia or your home country in the survey.
According to the survey, Australia’s strengths are individual readiness, business usage and government readiness. The weaknesses are government usage, political & regulatory environment and infrastructure environment.

4. What does the survey suggest to you about the Information Technology readiness of Australian business compared to Australian consumers?
The report suggests that consumers have a high level of readiness (31) compared to Australian business (21). The top three weaknesses of Australia (government usage, political & regulatory environment and infrastructure environment) need to be improved before business readiness can increase.

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